Brand foundation

Brand Story

LYNX is an entrepreneurial business law firm committed to helping companies make better decisions, reduce risk, and accelerate progress. We work not as external advisors, but as part of your team – close, proactive, and deeply invested in your success.

01

Why

We passionately fight for our clients to help them get the maximum out of any situation.

02

What

We provide excellent and even outstanding service to global enterprises and successful mid size companies to not only defend their rights but to help them get ahead in their market and create value for them.

03

How

With great individual passion and personal engagement of a team working tightly together in service of the client, thinking and acting like entrepreneurs.

How we work to help achieve your goals

By your side.

Imagine our desks being empty – because we are sitting with your team, like an additional member of your organisation – alert, focused on your goals, crumpling up and tossing out the standard solutions, crafting tailored solutions that reflect your individual needs. That's what working with us should feel like. That's how personal our advice is.

Acting as stakeholders.

We are lawyers but also entrepreneurs. We understand that legal work is an aspect of risk management, but the overall goal of our advice is the success of your business. To this end, we offer the clear, concise, and result-oriented advice we would like to receive as owners ourselves. We think like you and for you and with you, always.

First responders.

When you deal out work, information or responsibility, you want a quick response – we are always wide awake, ready to engage, fighting for you to achieve your goals. This includes actually reacting when we receive your information or handling matters promptly as well as raising points we discover in the process.

Giving you gold.

We understand that initially our service is a cost to you. We aim to turn it into an investment. Offering you tangible value, whether it be closing a transaction with the best achievable legal position, structuring a new service in a way containing possible risks, or advising you to settle a dispute at an early stage, we put your interest and success first.

Visual identity

Logo

These are the go-to logos for all brand communications. It's a trademark to help viewers easily identify the Lynx brand. It is essential that the logo is always applied with care and respect.

Light Background

Dark Background

Logo downloads

Green on white and black on white. Variations: Simple, Slim, Tagline. PDF for print, PNG for digital.

Simple – Green on white [PDF] lynx_logo_simple_green-on-white.pdf

Simple – Green on white [PNG] lynx_logo_simple_green-on-white.png

Simple – Black on white [PDF] lynx_logo_simple_black-on-white.pdf

Simple – Black on white [PNG] lynx_logo_simple_black-on-white.png

Slim – Green on white [PDF] lynx_logo_slim_green-on-white.pdf

Slim – Green on white [PNG] lynx_logo_slim_green-on-white.png

Slim – Black on white [PDF] lynx_logo_slim_black-on-white.pdf

Slim – Black on white [PNG] lynx_logo_slim_black-on-white.png

Tagline – Green on white [PDF] lynx_logo_tagline_green-on-white.pdf

Tagline – Green on white [PNG] lynx_logo_tagline_green-on-white.png

Tagline – Black on white [PDF] lynx_logo_tagline_black-on-white.pdf

Tagline – Black on white [PNG] lynx_logo_tagline_black-on-white.png

Colors

Our primary brand color, "Lynx green" provides excellent contrast and pops efficiently against both light and dark backgrounds. Wherever possible, utilize our color palette featured below.

The core palette will cover the majority of your needs. It is intentionally small in variety to help consumers quickly identify our brand.

Primary Colors

Deep Pine

HEX: #0F3317

RGB: 15 / 51 / 23

CMYK: 88 / 52 / 90 / 67

Lynx Green

HEX: #289b41

RGB: 40 / 155 / 65

CMYK: 80 / 10 / 100 / 0

Hunter's Moss

HEX: #96c31e

RGB: 150 / 195 / 30

CMYK: 50 / 0 / 100 / 0

Forrest Mist

HEX: #F5FEF0

RGB: 245 / 254 / 240

CMYK: 5 / 0 / 9 / 0

Beige

HEX: #f5ebe6

RGB: 245 / 235 / 230

CMYK: 5 / 7 / 10 / 3

Neutral Palette

The neutral palette adds texture and depth. Example: In text-heavy compositions, de-emphasize secondary info by setting in grey.

NOTE: If you're unsure of which color to select, generally, stick to black. Avoid illegible color choices.

Black

HEX: #000000

RGB: 0 / 0 / 0

CMYK: 40 / 20 / 20 / 100

Charcoal

HEX: #494949

RGB: 72 / 72 / 72

CMYK: 0 / 0 / 0 / 71

Gray

HEX: #B8B8B8

RGB: 184 / 184 / 184

CMYK: 0 / 0 / 0 / 28

Silver

HEX: #F2F5F8

RGB: 242 / 245 / 248

CMYK: 5 / 3 / 0 / 0

White

HEX: #FFFFFF

RGB: 255 / 255 / 255

CMYK: 0 / 0 / 0 / 0

Pattern

Our patterns are inspired from the shapes of our logo mark. Here are examples of our filled-in and outline pattern designs. Please follow our color guidelines, and avoid using off brand colors.

NOTE: Pattern designs should be used selectively and without visual conflict. They should add visual impact and reinforce our brand in a subtle way by showcasing brand colours and recognizable elements in an interesting way.

Lynx Green on White

Lynx-Pattern-lynxgreen.pdf [PDF]

Lynx Green on Deep Pine

Lynx-Pattern-pinegreen.pdf [PDF]

Forest mist on white

Lynx-Pattern-ForestMist.pdf [PDF]

Typography

Brand Typeface Print

Futura is a popular geometric sans-serif typeface designed by Paul Renner in 1927, characterized by its clean, minimalist forms based on pure geometric shapes like circles, squares, and triangles. It was marketed as a modern, forward-looking font and became influential in the new typography movement, known for its readability and widespread use in logos, signage, and film.

Font Family

Futura (PT)

Light

Regular

Medium

Bold

Small caps

abcdefghijklmno pqrstuvxyz

All caps

ABCDEFGHIJKLMNO PQRSTUVXYZ

Numbers & characters

1234567890

{!?@#$%^&*()+=<~}

Stationary Font

Jost is the perfect alternative to Futura when you are designing printed marketing stationery. It keeps the geometric precision of our core typeface while adding a friendly human touch that works brilliantly on letterheads, envelopes, notepads, and business cards.

Use the lighter cuts for elegant headlines or secondary information, and rely on Regular and Medium for body copy and emphasised copy lines.

Download Jost

Font Family

Jost

Thin (100)

Light (300)

Regular (400)

SemiBold (600)

Lowercase

abcdefghijklmnopqrstuvwxyz

Uppercase

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Numbers & symbols

0123456789

{!?@#$%^&*()+=<~}

Typographic Hierarchy

Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for.

NOTE: Although not every text element has to be utilized in any given scenario, each one plays a vital role in enhancing the readability and clarity of written material.

Eyebrow

Futura PT Medium | 16pt | Height: Auto | Spacing: 9% | ALL CAPS

Headline

Futura PT Book | 60pt | Height: 60pt | Spacing: -3%

Subhead

Futura PT Book | 30pt | Height: 30pt | Spacing: -3%

Paragraph

Futura PT Medium | 21pt | Height: Auto | Spacing: -3%

CTA

Futura PT Medium | 16pt | Height: Auto | Spacing: -3% | ALL CAPS

WHAT WE DO

We are maximizing revenue for homeowners

With industry-leading technology, we help people invest smarter.

Lynx unlocks the possibilities of how we enjoy vacation homes. We take care of managing our homeowners' vacation houses so they can actually enjoy their free time.

LEARN MORE

Working Font

Sitka Display is a serif typeface designed by Matthew Carter and released by Microsoft. It is optimized for on-screen reading and provides excellent legibility in both print and digital formats. Use it for body text, documents, reports, and professional communications.